In his book Gatecrasher, gossip columnist Ben Widdicombe described Madonna as a near perfect interview. She knew how to give the media, in a very succinct and efficient way, exactly what they needed to get a good story. He said other stars would try to be kind, or aloof, or thoughtful. But Madonna was a rare breed who knew exactly the image she wanted to put out and the messages that would convey it. He said his interactions with Madonna were always brief, but gave him exactly what he needed for a good story.